Building loyalty with gamification: Success stories from Clorox
Stephen WhitesideWarc
Gamification is a strategy that can help brands reach consumers in an engaging way, both online and in bricks-and-mortar stores. It is also an approach that requires making several highly-complex decisions. "There's a lot to consider, and as a marketer it's a pretty confusing landscape," Sarah Ortman, senior group manager of national shopper marketing at Clorox, observed.
Speaking at the Shopper Marketing Expo, held in Chicago during October 2013, Ortman argued that anyone surveying the gamification scene is inevitably faced with a "logo soup" of possible partners and...